Over our years in business we have built and refined our products and services to help our customers truly utilise the opportunity that exists with global e-Commerce. We understand the entire process of preparing, procuring and deploying complete e-Commerce solutions that seemlessly integrate with your brick and mortar data. We can help advise how to categorise your data, how to obtain images, how to structure your site etc.
Currently we support NopCommerce, Shopify and WooCommerce.
Primarily e-Commerce packages can be grouped by complexity vs featureset. As the featureset of an e-Commerce package increases so does the complexity, generally speaking we encourage to our users to ignore the initial learning curve you might exprience with any application and consider that you are making a long term investment and the associated costs and implications.
With each package come trade-offs that must be considered for example: Shopify seems extremely easy and cheap to setup (and it is, to some degree) but when you consider that everything from the WYSIWYG editor to most non-trivial functionality comes as an added expense (in the form of a plugin) it can quickly become a complex and expensive solution.
|Highly scalable and performant||Somewhat complex user-interface|
|Highly customisable||Limited theme-range|
|Feature rich-out of the box (no need to pay for extra plugins)||Limited plugin range|
|Supports PosBrowser Accounts through WebTail Accounts Plugin|
|High quality default WYSIWYG editor|
|Easy to distribute across multiple channels|
|Huge plugin range||Extremely limited featureset (you need to pay for plugins to do anything)|
|Huge theme range||Limited free themes|
|Extremely simple to setup and create simple products with limited ranges||Low quality default WYSIWYG editor|
|Easy to distribute across multiple channels||Very difficult to group products beyond Collections 'out of the box'|
|Huge plugin range||Extremely limited feature-set (you need to pay for plugins to do anything)|
|Huge theme range||Limited free themes|
|Extremely simple to setup and create simple products with limited ranges||Limited plug-in range|
|Easy to distribute across multiple channels||Low quality default WYSIWYG editor|
There are three primary variables when choosing the package that is right for you
Our supported range of products can be broken in the following order by cost (Most to least expensive).
The simplest way to describe the choice to our customers is NopCommerce is the best all-rounder, Shopify is great for simple/small product ranges and requirements, while WooCommerce is ideal for those intending on providing a significant amount of content (such as blogs, articles etc) and can benefit from the CRM features of WordPress.
Contact us if you have specific requirements and/or questions.
How much time you dedicate to your online store entirely depends on your objectives.
If you are simply looking to increase foot-traffic (and make the occasional online sale) by ensuring that you are correctly ranked and indexed by google, then very little active management of your store will be required. Conversely, if you are looking to create a new sales channel and enable direct revenue from your online business then you must be prepared to invest sufficient time and effort in marketing and refining your online business.
Mostly the answer is "if you can't beat'em, join em", the reality is that - you're correct - you can't really compete directly against Amazon or Ebay etc but you can leverage these companies as distribution channels to drastically increase your revenue.
If you can successfully fulfill these three criteria you will be successful distributing your products online. Here are just some examples of simple, successful online stores.
Our primary application called the 'Web Tail Sync-Tool' enables real-time synchronisation of your PosBrowser point-of-sale data and your e-Commerce package.
Generally updates are performed by the system in near real-time, however the speed of updates is directly correlated to how many products are in your online store. As the total amount of products increases, so will the update times.
While we have successfully tested the Sync-Tool with ten's of thousands of products, we generally recommend to our customers they do not exceed 5000 products. This is for a number of reasons:
We provide comprehensive after sales support.
We understand that enabling/utilising new technology in your business can be a daunting and sometimes frustrating experience and we take supporting our customers seriously.
Email us at hello at web-tail .com .au 24/7 - 365 days a year.
Emails will be responded to within 24 hours.
Or call 1300-610-090